Actors use AI

-

 


Puma can use Neymar’s digital double in a number of settings for the duration of its contract with the star, says Adam Petrick, Puma’s chief brand officer; his likeness had previously appeared in a 2021 campaign in game platform Fortnite.

Sport and cinema

Celebrity partnerships with brands are big business; Nike, for one, was due to pay athletes, teams and leagues $1.3 billion in endorsement deals in the fiscal year that ended on May 31.

In some of these deals, celebrities have traditionally signed away some degree of control over their likenesses and the marketing content created to their brand partners.

But the rise of virtual duplicates could permanently change how celebrities deal with brands. In part, stars can appear in ways they never could before. In 2021, Metaphysic used AI to create an approximation of former NFL star Deion Sanders, as he appeared on the night of the 1989 NFL draft, for an ad promoting Procter & Gamble’s Gillette razor brand. Sanders was paid for the project, and consulted on it. Golf legend Jack Nicklaus recently agreed with AI company Soul Machines to create an AI-powered version of himself at the peak of his career, when he was 38 years old. Nicklaus is currently 83.

“In a digital sense, they are alive: They can connect emotionally; they can entertain; they can interact in real time,” says Soul Machines CEO Greg Cross. “This is the future of marketing.”

Meanwhile, Hollywood talent agency CAA has joined with Metaphysic, Soul Machines and other AI companies to “fully understand what’s happening and give our clients the best advice on how they can use [AI] to advance their careers and the various methods they can undertake to protect themselves,” says Hilary Krane, CAA’s chief legal officer.

Some Hollywood deals are already emerging. Metaphysic, for instance, has signed on to provide AI services for a forthcoming Robert Zemeckis film starring Tom Hanks. (Metaphysic may be best-known for its unofficial work involving another movie star: the viral TikTok account @DeepTomCruise, in which an actor impersonates the celebrity with the help of generative AI tools. The account isn’t affiliated with Cruise, Metaphysic says; a spokeswoman for Cruise declined to comment.)

Comments

Post a Comment

Popular posts from this blog

A slump in technology companies

-
Image
 We did not lose due to options and heging stocks values. Was a solid day please join us. A slump in technology companies' shares weighed on the S&P 500 Friday, chipping away at the recent gains of the broad-market benchmark and pushing it into negative territory for the week.  The S&P fell 1.2%, while the Nasdaq Composite shed 1.6%. The Dow Jones Industrial Average lost about 289 points, or 0.8%. The S&P 500 and Nasdaq posted slim declines for the week, while the Dow eked out a small gain.  U.S. Stocks Decline, Led by Tech Stocks Stocks opened lower and losses accelerated midday, with major indexes ending the day near session lows. Tech stocks, the market’s stars this year, were some of the worst performers. The S&P 500’s information technology sector lost almost 2%, dragging the broad stock-market gauge into the red for the week.  Shares of Adobe dropped 4.2% after the company’s earnings Thursday, and were among the biggest market laggards. The swoo...
Read more

How we trurn $1000.00 into $3000.00 .

-
Image
  Short-term trading, also known as day trading or swing trading, involves buying and selling financial instruments within a short time frame to take advantage of price fluctuations. While it is possible to turn $1000.00 into $3000.00 through short-term trading, it's important to note that trading involves risks, and there are no guarantees of profits. Here are some general steps and tips to consider if you decide to pursue short-term trading: Educate Yourself: Gain a solid understanding of financial markets, trading strategies, and risk management. Learn technical analysis, chart patterns, indicators, and fundamental analysis. Set Realistic Goals: Be aware that turning $1000.00 into $3000.00 is an ambitious target and may not be achievable within a short time frame. Set realistic expectations and focus on consistent, steady growth rather than aiming for large returns quickly. Create a Trading Plan: Develop a well-defined trading plan that outlines your goals, risk tolerance, tradi...
Read more

Stocks dropped Friday

-
Image
Click to zoom  Stocks fell Friday, with all three major indexes ending the week in the red. Read the day's   full markets roundup here . Indexes have  come under pressure  as the fighting between Israel and Hamas has intensified. A surge in borrowing costs, with the 10-year Treasury yield recently nearing 5%, has also weighed on markets. The benchmark yield retreated Friday, settling at 4.924%. The Federal Reserve may hold interest rates steady at its next meeting, Chair Jerome Powell  said Thursday , given that higher yields were tightening financial conditions. American Express stock fell, despite the credit-card company reporting record quarterly earnings and revenue. (Here's a  Heard on the Street take on Amex .) Another round of disappointing earnings pressured bank stocks. As of late Friday: Indexes finished lower.  The S&P 500, Nasdaq Composite and Dow Jones Industrial Average were all in the red, including a 1.5% daily decline for the tech-...
Read more